Tips on Starting a Jewelry Business

It is easier to start a jewelry business than you may think. One thing that you really should look into is getting wholesale silvery jewelry, as you will save a lot of money down the road. Before you purchase any of yourwholesale silver jewelry, check it out to make sure you are really getting want you want.

To Make Your Own Pieces or Not

The first thing that you need to think about is if you want to make your pieces from scratch or not. Any good jewelry design book will include lists of suppliers, such as Gem in Silver. You can choose the type of jewelry design you want.

Ability to Market

Once you have the plan set out about making or buying your wholesale silver jewelry, you now to need to decide on how you are going to market your business.

  1. Business Name: You want to create a business name and you want to take your time when doing this. The name of your business is going to be a huge selling point. Before you decide upon the final name, you need to make sure the name is not already taken by someone else. You should also check the domain name that you choose because when people look you up on the Internet it is going to be a showcase of all of your jewelry.
  2. Web Design and Creation:If you are not familiar with web design and creation, you can either learn the skills yourself or hire someone to train you or do it for you. You should definitely put a digital image of all of your jewelry on the web site you create.
  3. Marketing Materials:You must create marketing materials, such as business cards, brochures and more.  You can use these to hand out to friends, family, local businesses, at trade shows and craft fairs. Always make sure your web site and e-mail address is included on all of the literature.

Money Needed

The start-up costs to start a jewelry business can be as lowas $500. Depending upon the number of pieces you sell, you can make some very good money selling jewelry. One of the big things is going to be how you market your jewelry.

How to Sell Jewelry

There are several things you can do to kick off your jewelry sales, such as:

  • Home parties
  • Arts and crafts fairs
  • Selling to merchants

Business Licenses

You must check with your local municipality on any needed licenses and permits that you need to get. You also need to make sure you are zoned to operate a business from your home. Finally, you need to register your business with your Secretary of State, as well as preparing any needed tax forms.


As long as you follow the steps above, you should be on your way in starting the jewelry business that you have always dreamed of. Once you have your jewelry business up, always work in creating more and better pieces of jewelry because you customers will always be looking for more.

Tips For Your Online Business

For any Online company Search Engine Marketing is the real platform. Search Engine Marketing is a combination of different promotion techniques for websites to promote their items or solutions in majorSearch Engines in World Wide Web. As compared to other methods of selling, Search Engine Marketing has proved to be the most creative and successful Online Marketing Strategies for items and services in the recent past.

Search Engine Marketing guidelines functions as a guide for your site when you launch it for Online Selling of items or services. These offer you right direction for items promotion in Google in World Wide Web. You just need to identify which Search Engine Marketing techniques works best for you in the marketplace.

The number of on the internet guests seeking the help of Google has been on the increasing trend. Looking at this aspect you must frame company and promotion techniques that aim at getting more target audience providing lot of information about your product. So you cannot ignore the Google for advertising and promotion your product on the web and it becomes the automatic choice.

Search Engine Marketing guidelines provides also proves to be effective method to improve your site. If you want your site to be listed in the top of on the internet look for engine results positioning and serious about the growth of your company, Search Engine Marketing guidelines offer you the solution. They can offer your company an on the internet recognition by increasing web page visibility in Google.

Another part of Search Engine Marketing strategy is the keywords and phrases. To get the right chosen keywords and phrases for your web site is very important. Visitors use keywords and phrases to discover or buy products from websites. In Google you get the results on the basis of phrase written by you in looking box. When you define the search phrases used by the common guests, chances of your site getting access gets increased. So to succeed on web you need to figure out which words guests can use to discover your solutions as well as and what guests exactly look on the web.

If you are not able to manage Search Engine Marketing of your company website even after knowing all Search Engine Marketing guidelines, you can avail the solutions of professional for this. There are severalSearch Engine Marketing Companies that will do the work for you but you need to choose the suitable company very carefully which is able to fulfill your websites requirements.

Search Engine Marketing guidelines offer you the right direction to promote websites items and services. These solutions offer an effective method to improve your site and get it listed in the top of search engines.

Benefits of SEO for Small Business

Search engine optimization helps small business owners to rank their websites higher in search engines. This helps drive more qualified and potential customers to their sites. It also helps build brand awareness for your business.

If you’re a small business owner, you must utilize SEO to build a strong web presence. It also bypasses your competitions to gain new customers for your business. Hence, it can be rightly said that Search engine optimization can take your small business to the next level.

Here are the top 5 benefits of SEO for small businesses:

1.       User-friendly Websites:

  If your website is fresh, well-structured, and proper content organized, it compels your visitor to stay longer. Hence, it decreases the bounce rate and increases your page views. SEO is not only about optimizing for the search engines, however, it’s about improving your overall user experience with a positive approach towards your business.

Likewise, highly relevant content (Service pages, contact information and website blogs) keeps your readers pleased and it helps to solve their queries.

2.       Bring more Traffic to Website:

The main purpose of SEO is to stand out from competition and to increase your customer base. If you have an SEO optimized website, it brings new customers and helps to grow your business twice. Moreover, it will bring in customers who are actively seeking to find your product or service.

3.       Open your business 24×7:

If your business is getting an organic traffic 24X7, that means your business is open all the time. This the main benefit of the Internet and SEO, you can gain new customers while your business is closed. Invest time and money to get your website on top of the SERPs.

4.       Build Brand Awareness:

The most essential benefit of hiring SEOCompany is for getting higher rankings on the SERPs. It ultimately becomes the building block for creating brand awareness. If your website is on the first page of search engines such as Google, Bing or Yahoo, then your potential customers are more likely to trust your brand. That is why small businesses who want to build better brand awareness must invest in a good SEO San Jose, CA company.

5.       Better Conversion Rates:

 If your website is easy to read and navigate it is likely to grab and hold more attention of your visitors. Your readers are likely to become your loyal customers and returning visitors.

Tips to Improve Business

How come some of the biggest businesses empires like Enron, Lehman Brothers, and many more have collapsed suddenly? Were they not being managed by professionals? Were they not able to hire all those success teaching mentors who have been minting money selling their lectures and books on tips to manage businesses successfully? These questions raise the doubt that there might be a very same rat creeping down your establishments, too. Similarly, this also supports the truth that you always need to learn new things to keep your business going and growing, too.

For example, what do you now about cash flow in your business? Is it negative or positive? This is something you would not have considered so far because even a negative cash flow doesn’t show an immediate sign of loss in a big business, but it does nibbles at net worth. A business, with a negative cash flow has to fund each of its sales to some extent. For example if its negative cash flow is 10% of its gross revenue, it has to fund $0.10 on every sell of $1.00. Initially, in flow of business, one may keep it paying and not realize the impact by delaying creditors’ payment, increasing credit limits by bank, or some other means but eventually business runs out of cash and bursts like a bomb.

Here are some tips to improve your business:

1. Cross-sell to increase your prices – cross selling is a powerful way of increasing your overall transaction value and thereby increase profit. McDonalds has nourished it in its blood.

2. Increase Your Prices – A good way to increase your sell is to increase prices. Businesses often fear that they would loose customers if they increase prices. But the fact is only a few of them leave that product and a new class of customers joins in exchange.

3. Improve Your Yellow Page Ad – People in business often take this great instrument of success as trifle. They do not put as much efforts in their yellow ads as they should have. It does make a tremendous difference to your sales.

4. Improve Marketing – ‘words-of-mouth’ has always been the most effective marketing tools. ‘Viral marketing’ is its new avatar. Exhaust it.

5. Monitor Cash Flow – A negative cash flow might prove lethal to your business. Keep watch on it. Get your cash flow calculated by experts periodically. Even when you are making profits.

6. Increase Profits Pay Taxes – A lot of the businesses keep from making profits to avoid paying more taxes, which is not right. Increase profit, pay taxes.

7. Stay Open for New Ideas – People often are found to be happy revolving in a rut. Once they have set a successful business they keep it going that way. Stay open for new ideas from employees, customers and from anywhere.

8. Count Customers – People often end up counting profits while they should concentrate on counting customers and keeping them. Your profit will naturally increase if your customers do.

9. Hire Professionals – It is often a case with most of the business that they, in attempts to cut cost, compromise with the quality of some important investments, too. Save where you can but pay where you should.

10. Rely on Workers’ Capacity – Small businesses take time to grow because their masters are afraid of accepting more load than their personal capacity to bear it. The truth is they should rely on their workers capacity which they can always increase to any extent.

Tips Design Business

A business card holder is very essential thing to carry for every business professional. A business card holder is case inside which one can keep his/her visiting card that contains professional information and the cards of people whom he/she gets introduced to. Exchanging visiting cards during initial introduction is an age-old corporate formality which has just got more glamorous with the passage of time.

Today exchanging business cards has turned into a style statement. People feel the moment of picking up a business card from the holder and handing it to somebody is prestigious and to maintain that prestige they use attractive business card holders. Business card holders are available at office stationary shops, markets and gift centers in wide varieties. Starting from ordinary fiber card box to shining metal holder, everything is available in variety of designs. But instead of buying something which is predesigned, you can make a business card holder of your own. You can design a card holder that will speak about your personality and likings. You can make a simple paper business card holder or design a desk top business card holder to keep on your desk top or for somebody else. Let’s see how you can make business card holders of your own:
For making a paper business card holder you will need craft paper, a business card, a pencil, pinking shears, color, needle for sewing and stickers.

First you should fold a craft paper in half and trace the edges of the business card on a side of it. Then you should cut paper leaving half inch space from the border of the business card. To mark the border, use pinking shears. Once you get two equal rectangular pieces of craft paper, sew to join their three sides and keep one side open to push the card in and pull it out swiftly. Make sure you leave that half inch extra space while cutting the craft paper otherwise it will be difficult to insert and pull out the card. Once the three sides of the two papers are joined with each other you get an envelope-like business card holder. Now design it using colors, motifs or stickers of your choice.

You may also design a desktop business card holder by using solid material like wood or fibre but as a desktop business card is kept open in front of people’s eyes it is better to buy one from the store. You will find different varieties of desktop business card holders but while buying one keep a few things in mind:
Pick up one that reflects your business or profession more than your personality. As it is all about business, the person meeting you should get attracted to your business.

To enrich corporate image, go for metal business card holders like gold-plated or silver-plated holders. A dazzling golden or silver desktop business card holder will definitely attract eyeballs and it will send a message about your financial status to the public.

Don’t buy something too colorful or decorative. Too much designer and colorful items often send wrong messages about one’s choices. Choose something elegant and aristocrat. A wooden business card holder is ideal for all kinds of business professionals.

Simple Accounting for the Small Business

Starting a small business out of your home, offering products or services like business consulting, photography, selling on the web or a MLM? You are now faced with tracking all your expenses and revenues for your business and you certainly don’t have the money yet to engage a bookkeeper or accountant. If your business is a sole proprietorship, whether it be a Canadian Proprietorship or a US-based Proprietorship, you do not require an accountant to submit your company financials (books) to the IRS (USA) or Revenue Canada). Your business revenue and losses are reported as part of your annual personal income tax. For this small business start-up, you won’t need to buy fancy accounting software, like Quick Books or AccPac to track your business.

Only as part of incorporating Bizfare Enterprise Inc in 2005 was it a requirement to engage an accountant. My accountant did insist on using Quick Books software for my business accounting. Up until then using a simple spreadsheet template served my business accounting needs for over ten years. This simple spreadsheet accounting stood the test of multiple audits by Revenue Canada (CRA and Revenue Canada Goods and Services Tax. Both the hardcopy columnar pad and an electronic spreadsheet version of my financial books were accepted by Revenue Canada. (BTW the audits disclosed more ways for me to claim back additional taxes for the previous three years! Now that’s my type of audit!)

In your new start-up business venture, you likely will generate somewhere between 10 to 30 accounting transactions per month. These transactions would be items like Expense, Revenue (sales), Liability (Loan) type transactions and Sales Tax (Federal + State/Provincial) Collection/Deductions. These transactions are further broken down into various Business Accounts. All the Accounts you set up for your business is called a Chart of Accounts. Recording your business financial transactions (Journal Entries) can be executed with pen and ink on an accounting columnar pad or electronically with your computer using a spreadsheet program (MS Excel, Open Office, Star Office).

Whether you employ electronic or hardcopy media, you need to develop a simple Journal template to create your Business Synoptic Journal. This Synoptic Journal format has the advantage of allowing you a complete view of all your individual journal entry transactions against all your various Business Accounts. Creating this Synoptic Journal is easier to do than you think and requires no prior accounting or bookkeeping knowledge.

TIP #1: You could further reduce the accounting line items (Journal Entries) by consolidating like items such as ‘all the Sales for the month’ and ‘all parking receipts for the month’ into one totaled line item for the month.

Where do you start to identify the various Business Accounts required for your Synoptic Journal?

If you currently work for a company or government, secure of one of their employee expense forms. Look at each of the areas identified as expenses – meals, mileage, hotel accommodations, taxi, car rental, telephone & cell phone, air fare, office supplies, etc. This is an excellent place to identify the various Business Expense Accounts you need to set up for your business accounting books. To complete your business Chart of Accounts, include a Business Bank Account, Sales, COGS (Cost of Goods Sold), Sales Tax Collection, Marketing Expense and others as required. Each of these Accounts will be a listed as a title across the top of each column of your Synoptic Journal. Each row (line item) will be the individual journal transactions entered by you. The journal transactions are grouped and summarized for each business month; usually, January through December.

So your Synoptic Journal would look something like this Sample Synoptic Journal at

The column headings might be in this order (from left to right):

TIP #2: Unless your business is Incorporated or an LLC, you don’t need to go through the expense of opening a business account with your bank. Usually Business accounts charge a higher monthly fee, charge for printing checks (cheques) and don’t offer any interest on your monthly account balance. Instead, open a separate personal bank account (maybe savings). This will show the ‘taxman’ that you are keeping the business separate from your personal banking. Remember you are a sole proprietor and all your business income (and losses) are to be applied directly to your personal income tax submission ( a s per IRS and CRA).

To save you time and make is very simple, I have already created a simple spreadsheet Synoptic Journal template that performs all the calculations for each month and rolls up the 12 business months so it can easily be included in your annual personal income tax preparation. This Synoptic Journal template has Debit/Credit checks and balances, tracks sales taxes, mileage and totals each account for your entire fiscal year. If you want this FREE Bookkeeping template, you can get it at Communicate Innovate. With a few key strokes, which will help identify yourself, I will gladly send you this FREE Synoptic Journal Template and also any future Small Business Tips.

TIP #3: One Rule of Accounting is that every time you record a journal entry (line item which applies the transaction against the appropriate business accounts) the Debits and Credits MUST REMAIN EQUAL at ALL Times. This Debit Equals Credit calculator is built into this FREE Bookkeeping Template. When you have completed entering a line item (journal transaction), check to ensure that the amount the the Debit cell equals the amount in the Credit cell. If they are not equal, you have not entered the amounts properly in your journal transaction. Correct the problem before entering your next journal entry.

Ways Page Techniques to Boost Online Business

On page advancement is a fundamental piece of web improvement. It is an imperative procedure so as to enhance the positioning and perceivability of the site. In the event that the enhancement of the site is not performed, then it won’t have the capacity to get the business.

SEO is fundamentally the site improvement. It is essentially the streamlining of the site with the goal that it can get to the highest point of the inquiries. There are a few elements that are in charge of the advancement of the site. The SEO is typically done to enhance these components so that your site positions in the highest point of the hunts.

Which Is More Important ON Page or Off Page

This is unquestionably the most appropriate inquiry identified with the site advancement. The answer is straightforward. The on page is absolutely more imperative than off page. The reason is the on page starts things out and is performed amid the site advancement. The off page must be performed after on page enhancement. The on page straightforwardly manages the clients and also the calculation of web crawlers like Google.

Vital On Page Tips

Examined underneath are a portion of the essential on page SEO tips that one ought to remember while doing this. These will results in the better advancement of the site on the web crawlers.

Content Comes First

According to the most recent upgrade of the Google seek calculation prominently known as Google Panda, the site containing appropriated substance ought to now be extremely punished. Gone of the days when copy content does the advancement. Presently interesting substance is required with a specific end goal to advance the business on the highest point of the hunts. In the on page, it is checked whether the substance is one of a kind or not. Aside from this, catchphrase wealth is likewise checked.

Page Titles, Description and Formatting

The page titles and portrayal is a vital part of on page streamlining. The page titles help the client and in addition the web search tools to comprehend the way of the website page. The portrayal is likewise an imperative perspective as it aides in giving guests the short depiction about the substance.

As the exploration paper has the uncommon arrangement so does the site page and site. The subject heading, the subheadings and different things ought to be given in the HTML label arrange so that these can without much of a stretch get advanced on the internet searchers.

URL Structure

The URL structure is additionally a vital element for web advancement. It must be composed in a SEO neighborly way with the goal that it can keep the centered catchphrase so as to get advanced on the web index.

The Google internet searcher calculation additionally considers the origin of the substance while advancing the site Nowadays, in the event that you give data about the creator on the site, then it will help a great deal in advancing your business.These are a portion of the on page strategies that help a great deal in advancing your site. In the event that these strategies are actualized legitimately, then these will surely help in boosting your online business.

Professional Business Networking

images-5Now a days business owners have a great zeal to find someone that has the same interests and talents that they possess. Also it’s good to express the views and exchange the ideas with such people that also benefit your business well. If you are interested in this scenario, then you must come forward to join the International Leads Clubs. These clubs create a group of dynamic, professional and much experienced members with different businesses and ideas to share with each other. These clubs really prove to be most effective when rules to join and participate in the meeting are clear and all the members are committed.

The Del Amo Leads Club founded by Ali Lassen in 1978 is one of the reputed and best International Leads Club that helped many individual businesses to share networking opportunities, exchange referrals and support each other to set them their goals and reach them successfully. The club has been successfully active and serving the businesses over 18 years in Los Angeles. The club has effectively generated tens of millions of dollars in leads so far. Del Amo Leads Club has given the business owners a way to grow their business in a positive and professional environment that brings results.

If you or your dear one’s own some business that also needs to make a visit to these clubs to get fruitful results, you must not miss the opportunity to participate the Ali Lassen’s international Leads Club Meeting. The group at the club meets weekly at Mimi’s café in Torrance from 7:15 am to 8:30 am on Wednesdays. To reach there, you can easily hire the Torrance Taxi servicesat cheap fair.

How meetings get processed? In the meetings, all members participate in a process in which they all get a limited timed opportunity to present and promote their business with powerful speech. There are also four in-depth presentations for 10 minutes each from the members of the chapter. This process provides the opportunity for the businesses to build up the relationships among each other in a more structured and positive environment with the aim of developing better success rate for every member.

The club is again conducting a professional meeting in Torrance, California. If you have not yet participated in the meeting and seeking for the help to grow your business more, please consider attending the world’s most respected networking meeting at The Del Amo Leads Club. Instead of Torrance taxi, you can also opt for the fully licensed Lawndale cab service to get there on time.

Marketing Concepts for Small Business

images-4Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

Marketing Concept # 1: Consistency

Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

Marketing Concept # 2: Planning

Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.

Marketing Concept # 3: Strategy

Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

Marketing Concept # 4: Target Market

Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.

Marketing Concept # 5: Budget

Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.

Marketing Concept # 6: Marketing Mix

The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.

Marketing Concept # 7: Website

In today’s market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.

Marketing Concept # 8: Branding

Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.

Marketing Concept # 9: Promotion and Advertising

Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.

Marketing Concept # 10: Customer Relationship Management (CRM)

The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don’t be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.

This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.

Tips Business Promotion

download-2Product promotion would be of no benefit if the aim was none other but influence the desire of the customer to utilize a particular commodity. To succeed in business promotion the message relayed to the target audience must be persuasive, reliable and powerful. It should emphases that your products have value so as to facilitate the building of trust and developing a healthy business relationship with your customers.

Effective advertisement in the newspapers and magazines needs to have high imagery, catchy and positive headlines that communicate the benefits of the product. Where necessary they should also have pictures which are large and related to the product. The pictures should get customers attention and hence should be seen before the words. Use of colours where appropriate is advisable so as to make the advert more alluring and interesting.

Another media of advertising is through the radio especially because it is affordable to small businesses. Radio presenters create a personal touch with the listeners as their talks are directed along their fans taste. Adverts on radio should be kept simple and as short as possible to avoid distortion. This is mainly because ambiguous advertisements may produce a negative effect on the business image.

An advert has to be unique and the best way to achieve this is by making sure the message is varied in unexpected ways. This will stimulate the curiosity of the target audience and hence a desire to purchase products.

Whatever measures and marketing strategies adopted in any advertisement agency or business organization, originality in imagination must be the leading force. The perception taken by the firm regardingbusiness promotion matters a lot as it in turn affects the actual overall sales hence the success of any big or small business.