Benefits of SEO for Small Business

Search engine optimization helps small business owners to rank their websites higher in search engines. This helps drive more qualified and potential customers to their sites. It also helps build brand awareness for your business.

If you’re a small business owner, you must utilize SEO to build a strong web presence. It also bypasses your competitions to gain new customers for your business. Hence, it can be rightly said that Search engine optimization can take your small business to the next level.

Here are the top 5 benefits of SEO for small businesses:

1.       User-friendly Websites:

  If your website is fresh, well-structured, and proper content organized, it compels your visitor to stay longer. Hence, it decreases the bounce rate and increases your page views. SEO is not only about optimizing for the search engines, however, it’s about improving your overall user experience with a positive approach towards your business.

Likewise, highly relevant content (Service pages, contact information and website blogs) keeps your readers pleased and it helps to solve their queries.

2.       Bring more Traffic to Website:

The main purpose of SEO is to stand out from competition and to increase your customer base. If you have an SEO optimized website, it brings new customers and helps to grow your business twice. Moreover, it will bring in customers who are actively seeking to find your product or service.

3.       Open your business 24×7:

If your business is getting an organic traffic 24X7, that means your business is open all the time. This the main benefit of the Internet and SEO, you can gain new customers while your business is closed. Invest time and money to get your website on top of the SERPs.

4.       Build Brand Awareness:

The most essential benefit of hiring SEOCompany is for getting higher rankings on the SERPs. It ultimately becomes the building block for creating brand awareness. If your website is on the first page of search engines such as Google, Bing or Yahoo, then your potential customers are more likely to trust your brand. That is why small businesses who want to build better brand awareness must invest in a good SEO San Jose, CA company.

5.       Better Conversion Rates:

 If your website is easy to read and navigate it is likely to grab and hold more attention of your visitors. Your readers are likely to become your loyal customers and returning visitors.

Tips to Improve Business

How come some of the biggest businesses empires like Enron, Lehman Brothers, and many more have collapsed suddenly? Were they not being managed by professionals? Were they not able to hire all those success teaching mentors who have been minting money selling their lectures and books on tips to manage businesses successfully? These questions raise the doubt that there might be a very same rat creeping down your establishments, too. Similarly, this also supports the truth that you always need to learn new things to keep your business going and growing, too.

For example, what do you now about cash flow in your business? Is it negative or positive? This is something you would not have considered so far because even a negative cash flow doesn’t show an immediate sign of loss in a big business, but it does nibbles at net worth. A business, with a negative cash flow has to fund each of its sales to some extent. For example if its negative cash flow is 10% of its gross revenue, it has to fund $0.10 on every sell of $1.00. Initially, in flow of business, one may keep it paying and not realize the impact by delaying creditors’ payment, increasing credit limits by bank, or some other means but eventually business runs out of cash and bursts like a bomb.

Here are some tips to improve your business:

1. Cross-sell to increase your prices – cross selling is a powerful way of increasing your overall transaction value and thereby increase profit. McDonalds has nourished it in its blood.

2. Increase Your Prices – A good way to increase your sell is to increase prices. Businesses often fear that they would loose customers if they increase prices. But the fact is only a few of them leave that product and a new class of customers joins in exchange.

3. Improve Your Yellow Page Ad – People in business often take this great instrument of success as trifle. They do not put as much efforts in their yellow ads as they should have. It does make a tremendous difference to your sales.

4. Improve Marketing – ‘words-of-mouth’ has always been the most effective marketing tools. ‘Viral marketing’ is its new avatar. Exhaust it.

5. Monitor Cash Flow – A negative cash flow might prove lethal to your business. Keep watch on it. Get your cash flow calculated by experts periodically. Even when you are making profits.

6. Increase Profits Pay Taxes – A lot of the businesses keep from making profits to avoid paying more taxes, which is not right. Increase profit, pay taxes.

7. Stay Open for New Ideas – People often are found to be happy revolving in a rut. Once they have set a successful business they keep it going that way. Stay open for new ideas from employees, customers and from anywhere.

8. Count Customers – People often end up counting profits while they should concentrate on counting customers and keeping them. Your profit will naturally increase if your customers do.

9. Hire Professionals – It is often a case with most of the business that they, in attempts to cut cost, compromise with the quality of some important investments, too. Save where you can but pay where you should.

10. Rely on Workers’ Capacity – Small businesses take time to grow because their masters are afraid of accepting more load than their personal capacity to bear it. The truth is they should rely on their workers capacity which they can always increase to any extent.

Tips Design Business

A business card holder is very essential thing to carry for every business professional. A business card holder is case inside which one can keep his/her visiting card that contains professional information and the cards of people whom he/she gets introduced to. Exchanging visiting cards during initial introduction is an age-old corporate formality which has just got more glamorous with the passage of time.

Today exchanging business cards has turned into a style statement. People feel the moment of picking up a business card from the holder and handing it to somebody is prestigious and to maintain that prestige they use attractive business card holders. Business card holders are available at office stationary shops, markets and gift centers in wide varieties. Starting from ordinary fiber card box to shining metal holder, everything is available in variety of designs. But instead of buying something which is predesigned, you can make a business card holder of your own. You can design a card holder that will speak about your personality and likings. You can make a simple paper business card holder or design a desk top business card holder to keep on your desk top or for somebody else. Let’s see how you can make business card holders of your own:
For making a paper business card holder you will need craft paper, a business card, a pencil, pinking shears, color, needle for sewing and stickers.

First you should fold a craft paper in half and trace the edges of the business card on a side of it. Then you should cut paper leaving half inch space from the border of the business card. To mark the border, use pinking shears. Once you get two equal rectangular pieces of craft paper, sew to join their three sides and keep one side open to push the card in and pull it out swiftly. Make sure you leave that half inch extra space while cutting the craft paper otherwise it will be difficult to insert and pull out the card. Once the three sides of the two papers are joined with each other you get an envelope-like business card holder. Now design it using colors, motifs or stickers of your choice.

You may also design a desktop business card holder by using solid material like wood or fibre but as a desktop business card is kept open in front of people’s eyes it is better to buy one from the store. You will find different varieties of desktop business card holders but while buying one keep a few things in mind:
Pick up one that reflects your business or profession more than your personality. As it is all about business, the person meeting you should get attracted to your business.

To enrich corporate image, go for metal business card holders like gold-plated or silver-plated holders. A dazzling golden or silver desktop business card holder will definitely attract eyeballs and it will send a message about your financial status to the public.

Don’t buy something too colorful or decorative. Too much designer and colorful items often send wrong messages about one’s choices. Choose something elegant and aristocrat. A wooden business card holder is ideal for all kinds of business professionals.

Simple Accounting for the Small Business

Starting a small business out of your home, offering products or services like business consulting, photography, selling on the web or a MLM? You are now faced with tracking all your expenses and revenues for your business and you certainly don’t have the money yet to engage a bookkeeper or accountant. If your business is a sole proprietorship, whether it be a Canadian Proprietorship or a US-based Proprietorship, you do not require an accountant to submit your company financials (books) to the IRS (USA) or Revenue Canada). Your business revenue and losses are reported as part of your annual personal income tax. For this small business start-up, you won’t need to buy fancy accounting software, like Quick Books or AccPac to track your business.

Only as part of incorporating Bizfare Enterprise Inc in 2005 was it a requirement to engage an accountant. My accountant did insist on using Quick Books software for my business accounting. Up until then using a simple spreadsheet template served my business accounting needs for over ten years. This simple spreadsheet accounting stood the test of multiple audits by Revenue Canada (CRA and Revenue Canada Goods and Services Tax. Both the hardcopy columnar pad and an electronic spreadsheet version of my financial books were accepted by Revenue Canada. (BTW the audits disclosed more ways for me to claim back additional taxes for the previous three years! Now that’s my type of audit!)

In your new start-up business venture, you likely will generate somewhere between 10 to 30 accounting transactions per month. These transactions would be items like Expense, Revenue (sales), Liability (Loan) type transactions and Sales Tax (Federal + State/Provincial) Collection/Deductions. These transactions are further broken down into various Business Accounts. All the Accounts you set up for your business is called a Chart of Accounts. Recording your business financial transactions (Journal Entries) can be executed with pen and ink on an accounting columnar pad or electronically with your computer using a spreadsheet program (MS Excel, Open Office, Star Office).

Whether you employ electronic or hardcopy media, you need to develop a simple Journal template to create your Business Synoptic Journal. This Synoptic Journal format has the advantage of allowing you a complete view of all your individual journal entry transactions against all your various Business Accounts. Creating this Synoptic Journal is easier to do than you think and requires no prior accounting or bookkeeping knowledge.

TIP #1: You could further reduce the accounting line items (Journal Entries) by consolidating like items such as ‘all the Sales for the month’ and ‘all parking receipts for the month’ into one totaled line item for the month.

Where do you start to identify the various Business Accounts required for your Synoptic Journal?

If you currently work for a company or government, secure of one of their employee expense forms. Look at each of the areas identified as expenses – meals, mileage, hotel accommodations, taxi, car rental, telephone & cell phone, air fare, office supplies, etc. This is an excellent place to identify the various Business Expense Accounts you need to set up for your business accounting books. To complete your business Chart of Accounts, include a Business Bank Account, Sales, COGS (Cost of Goods Sold), Sales Tax Collection, Marketing Expense and others as required. Each of these Accounts will be a listed as a title across the top of each column of your Synoptic Journal. Each row (line item) will be the individual journal transactions entered by you. The journal transactions are grouped and summarized for each business month; usually, January through December.

So your Synoptic Journal would look something like this Sample Synoptic Journal at http://picasaweb.google.com/carl.chesal/BookkeepingTemplate.

The column headings might be in this order (from left to right):
DATE | DESCRIPTION | BANK DEPOSITS | BANK WITHDRAWALS | SALES REVENUE | COGS | SALES TAX COLLECTED & REMITTED | OFFICE SUPPLIES EXPENSE | EXPENSE #2 | EXPENSE #3 | ETC

TIP #2: Unless your business is Incorporated or an LLC, you don’t need to go through the expense of opening a business account with your bank. Usually Business accounts charge a higher monthly fee, charge for printing checks (cheques) and don’t offer any interest on your monthly account balance. Instead, open a separate personal bank account (maybe savings). This will show the ‘taxman’ that you are keeping the business separate from your personal banking. Remember you are a sole proprietor and all your business income (and losses) are to be applied directly to your personal income tax submission ( a s per IRS and CRA).

To save you time and make is very simple, I have already created a simple spreadsheet Synoptic Journal template that performs all the calculations for each month and rolls up the 12 business months so it can easily be included in your annual personal income tax preparation. This Synoptic Journal template has Debit/Credit checks and balances, tracks sales taxes, mileage and totals each account for your entire fiscal year. If you want this FREE Bookkeeping template, you can get it at Communicate Innovate. With a few key strokes, which will help identify yourself, I will gladly send you this FREE Synoptic Journal Template and also any future Small Business Tips.

TIP #3: One Rule of Accounting is that every time you record a journal entry (line item which applies the transaction against the appropriate business accounts) the Debits and Credits MUST REMAIN EQUAL at ALL Times. This Debit Equals Credit calculator is built into this FREE Bookkeeping Template. When you have completed entering a line item (journal transaction), check to ensure that the amount the the Debit cell equals the amount in the Credit cell. If they are not equal, you have not entered the amounts properly in your journal transaction. Correct the problem before entering your next journal entry.